While earlier iterations of the meme veered towards pop culture characters like Spongebob and Yoda, newer versions feature a distinctly darker subject matter, with many of the memes touching on surreal and taboo content like mental health and addiction – AKA the sort of stuff that (un-fried) will likely get you Zuckked.īy deep-frying a meme, you essentially replicate the damage to an image as a result of repeatedly sharing, resharing and screenshotting through social media’s compression algorithm. But now, in 2022, deep-fried memes are back and crispier than ever. According to one of its moderators, the quality of the memes dropped in standards for a period (“people began frying more lazily”). In fact, they became so popular in the late 2010s that a dedicated subreddit r/DeepFriedMemes, described as an archive for “memes that imitate and exaggerate the degradation of an image”, surpassed one million members when it was made private in 2020. Originating on Tumblr in 2015 and popularised on Black Twitter, deep-fried memes aren’t a new phenomenon. With the emphasis on form, not content, these images are intentionally indecipherable, scrambled out of recognition. Think of a fried Oreo or Mars bar, but memes. Like entering a glitched-out vortex, these images look exactly like they sound: comically overprocessed, fried within an inch of their life. Out of all the modes of memery to take over social media, the most bizarre has to be deep-fried memes.
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